{"id":530,"date":"2025-08-27T13:00:00","date_gmt":"2025-08-27T13:00:00","guid":{"rendered":"http:\/\/www.guupon.com\/?p=530"},"modified":"2025-08-27T15:44:10","modified_gmt":"2025-08-27T15:44:10","slug":"designing-for-tv-the-evergreen-pattern-that-shapes-tv-experiences","status":"publish","type":"post","link":"http:\/\/www.guupon.com\/index.php\/2025\/08\/27\/designing-for-tv-the-evergreen-pattern-that-shapes-tv-experiences\/","title":{"rendered":"Designing For TV: The Evergreen Pattern That Shapes TV Experiences"},"content":{"rendered":"
Designing For TV: The Evergreen Pattern That Shapes TV Experiences<\/title><\/p>\n<article>\n<header>\n<h1>Designing For TV: The Evergreen Pattern That Shapes TV Experiences<\/h1>\n<address>Milan Bala\u0107<\/address>\n<p> 2025-08-27T13:00:00+00:00<br \/>\n 2025-08-27T15:32:36+00:00<br \/>\n <\/header>\n<p>Television sets have been the staple of our living rooms for decades. We watch, we interact, and we control, but how often do we <em>design<\/em> for them? TV design flew under my \u201cradar\u201d for years, until one day I found myself in the deep, designing TV-specific user interfaces. Now, after gathering quite a bit of experience in the area, I would like to share my knowledge on this rather rare topic. If you\u2019re interested in learning more about the <strong>user experience<\/strong> and <strong>user interfaces of television<\/strong>, this article should be a good starting point.<\/p>\n<p>Just like any other device or use case, TV has its quirks, specifics, and guiding principles. Before getting started, it will be beneficial to understand the core <em>ins<\/em> and <em>outs<\/em>. In Part 1, we\u2019ll start with a bit of history, take a close look at the fundamentals, and review the evolution of television. In Part 2, we\u2019ll dive into the depths of practical aspects of designing for TV, including its key principles and patterns.<\/p>\n<p>Let\u2019s start with the two key paradigms that dictate the process of designing TV interfaces.<\/p>\n<h2 id=\"mind-the-gap-or-the-10-foot-experience\">Mind The Gap, Or The 10-foot-experience<\/h2>\n<p>Firstly, we have the so-called \u201c<a href=\"https:\/\/www.edenspiekermann.com\/insights\/the-10-foot-experience\/\">10-foot experience<\/a>,\u201d referring to the fact that interaction and consumption on TV happens from a distance of roughly three or more meters. This is significantly different than interacting with a phone or a computer and implies having some specific approaches in the TV user interface design. For example, we\u2019ll need to make text and user interface (UI) elements larger on TV to account for the bigger distance to the screen.<\/p>\n<p>Furthermore, we\u2019ll take extra care to adhere to <strong>contrast standards<\/strong>, primarily relying on dark interfaces, as light ones may be too blinding in darker surroundings. And finally, considering the laid-back nature of the device, we\u2019ll <strong>simplify the interactions<\/strong>.<\/p>\n<figure class=\"\n \n break-out article__image\n \n \n \"><\/p>\n<p> <a href=\"https:\/\/files.smashing.media\/articles\/designing-tv-evergreen-pattern-shapes-tv-experiences\/1-10-ft-experience.jpg\"><\/p>\n<p> <img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"450\" src=\"https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_80\/w_400\/https:\/\/files.smashing.media\/articles\/designing-tv-evergreen-pattern-shapes-tv-experiences\/1-10-ft-experience.jpg\" alt=\"A hand holds a modern TV remote, aimed at a television screen. The blurred background emphasizes the viewing distance, illustrating the '10-foot experience,' a key aspect of TV interaction distinct from phones and computers.\" \/><\/p>\n<p> <\/a><figcaption class=\"op-vertical-bottom\">\n Unlike phones or computers, the TV set is used from a greater distance. This interaction paradigm is known as the \u201c10-foot experience.\u201d (Photo by <a href=\"https:\/\/unsplash.com\/photos\/person-holding-gray-remote-control-dZmNJKFDuVI\">Jonas Leupe<\/a>) (<a href=\"https:\/\/files.smashing.media\/articles\/designing-tv-evergreen-pattern-shapes-tv-experiences\/1-10-ft-experience.jpg\">Large preview<\/a>)<br \/>\n <\/figcaption><\/figure>\n<p>But the 10-foot experience is only one part of the equation. There wouldn\u2019t be a \u201c10-foot experience\u201d in the first place if there were no <em>mediator<\/em> between the user and the device, and if we didn\u2019t have something to interact <em>through<\/em> from a distance.<\/p>\n<p>There would be no 10-foot experience if there were no <strong>remote controllers<\/strong>.<\/p>\n<div data-audience=\"non-subscriber\" data-remove=\"true\" class=\"feature-panel-container\">\n<aside class=\"feature-panel\">\n<div class=\"feature-panel-left-col\">\n<div class=\"feature-panel-description\">\n<p>Meet <strong><a data-instant href=\"https:\/\/www.smashingconf.com\/online-workshops\/\">Smashing Workshops<\/a><\/strong> on <strong>front-end, design & UX<\/strong>, with practical takeaways, live sessions, <strong>video recordings<\/strong> and a friendly Q&A. With Brad Frost, St\u00e9ph Walter and <a href=\"https:\/\/smashingconf.com\/online-workshops\/workshops\">so many others<\/a>.<\/p>\n<p><a data-instant href=\"smashing-workshops\" class=\"btn btn--green btn--large\">Jump to the workshops \u21ac<\/a><\/div>\n<\/div>\n<div class=\"feature-panel-right-col\"><a data-instant href=\"smashing-workshops\" class=\"feature-panel-image-link\"><\/p>\n<div class=\"feature-panel-image\">\n<img decoding=\"async\" loading=\"lazy\" class=\"feature-panel-image-img\" src=\"\/images\/smashing-cat\/cat-scubadiving-panel.svg\" alt=\"Feature Panel\" width=\"257\" height=\"355\" \/><\/p>\n<\/div>\n<p><\/a>\n<\/div>\n<\/aside>\n<\/div>\n<h2 id=\"the-mediator\">The Mediator<\/h2>\n<p>The <strong>remote<\/strong>, the second half of the equation, is what allows us to interact with the TV from the comfort of the couch. Slower and more deliberate, this conglomerate of buttons lacks the fluid motion of a mouse, or the dexterity of fingers against a touchscreen — yet the capabilities of the remote should not be underestimated.<\/p>\n<p>Rudimentary as it is and with a limited set of functions, the remote allows for some interesting design approaches and can carry the weight of the modern TV along with its ever-growing requirements for interactivity. It underwent a handful of overhauls during the seventy years since its inception and was refined and made more ergonomic; however, there is a <strong>40-year-old pattern<\/strong> so deeply ingrained in its foundation that nothing can change it.<\/p>\n<p>What if I told you that you could navigate TV interfaces and apps with a basic controller from the 1980s <em>just as well<\/em> as with the latest remote from Apple? Not only that, but any experience built around the <strong>six core buttons<\/strong> of a remote will be system-agnostic and will easily translate across platforms.<\/p>\n<p>This is the main point I will focus on for the rest of this article.<\/p>\n<h2 id=\"birth-of-a-pattern\">Birth Of A Pattern<\/h2>\n<p>As television sets were taking over people\u2019s living rooms in the 1950s, manufacturers sought to upgrade and improve the user experience. The effort of walking up to the device to manually adjust some settings was eventually identified as an area for improvement, and as a result, the first television remote controllers were introduced to the market.<\/p>\n<h3 id=\"early-developments\">Early Developments<\/h3>\n<p>Preliminary iterations of the remotes were rather unique, and it took some divergence before we finally settled on a rectangular shape and sprinkled buttons on top.<\/p>\n<p>Take a look at the <a href=\"https:\/\/en.wikipedia.org\/wiki\/Zenith_Flash-matic\">Zenith Flash-Matic<\/a>, for example. Designed in the mid-1950s, this standout device featured a single button that triggered a directional lamp; by pointing it at specific corners of the TV set, viewers could control various functions, such as changing channels or adjusting the volume.<\/p>\n<figure class=\"\n \n break-out article__image\n \n \n \"><\/p>\n<p> <a href=\"https:\/\/files.smashing.media\/articles\/designing-tv-evergreen-pattern-shapes-tv-experiences\/2-flash-matic.jpg\"><\/p>\n<p> <img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"450\" src=\"https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_80\/w_400\/https:\/\/files.smashing.media\/articles\/designing-tv-evergreen-pattern-shapes-tv-experiences\/2-flash-matic.jpg\" alt=\"The Zenith Flash-Matic remote, a vintage green and gold device resembling a ray gun, with a trigger-style red button.\" \/><\/p>\n<p> <\/a><figcaption class=\"op-vertical-bottom\">\n Zenith Flash-Matic remote, one of the earliest predecessors of modern TV remotes. (Photo by the <a href=\"https:\/\/collection.sciencemuseumgroup.org.uk\/objects\/co8676884\/zenith-flash-matic-remote-control\">Science Museum Group<\/a>) (<a href=\"https:\/\/files.smashing.media\/articles\/designing-tv-evergreen-pattern-shapes-tv-experiences\/2-flash-matic.jpg\">Large preview<\/a>)<br \/>\n <\/figcaption><\/figure>\n<p>While they were a far cry compared to their modern counterparts, devices like the Flash-Matic set the scene for further developments, and we were off to the races!<\/p>\n<p class=\"c-pre-sidenote--left\">As the designs evolved, the core functionality of the remote solidified. Gradually, remote controls became more than just simple channel changers, evolving into command centers for the expanding territory of home entertainment.<\/p>\n<p class=\"c-sidenote c-sidenote--right\"><strong>Note<\/strong>: I will not go too much into history here — aside from some specific points that are of importance to the matter at hand — but if you have some time to spare, do look into the developmental history of television sets and remotes, it\u2019s quite a fascinating topic.<\/p>\n<figure class=\"\n \n break-out article__image\n \n \n \"><\/p>\n<p> <a href=\"https:\/\/files.smashing.media\/articles\/designing-tv-evergreen-pattern-shapes-tv-experiences\/3-space-command.jpg\"><\/p>\n<p> <img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"450\" src=\"https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_80\/w_400\/https:\/\/files.smashing.media\/articles\/designing-tv-evergreen-pattern-shapes-tv-experiences\/3-space-command.jpg\" alt=\"The Zenith Space Command remote, a sleek, metallic device with a number pad, volume, and channel controls. Its refined design closely resembles modern TV remotes.\" \/><\/p>\n<p> <\/a><figcaption class=\"op-vertical-bottom\">\n After two decades of iteration, Zenith Space Command\u2019s form-factor is a lot more in line with contemporary remotes. (Photo by <a href=\"https:\/\/www.flickr.com\/photos\/oskay\/297852961\/in\/photostream\/\">Windell Oskay<\/a>) (<a href=\"https:\/\/files.smashing.media\/articles\/designing-tv-evergreen-pattern-shapes-tv-experiences\/3-space-command.jpg\">Large preview<\/a>)<br \/>\n <\/figcaption><\/figure>\n<p>However, practical as they may have been, they were still considered a luxury, significantly increasing the prices of TV sets. As the 1970s were coming to a close, only around <a href=\"https:\/\/www.grunge.com\/826329\/the-history-of-the-tv-remote\/\">17% of United States households<\/a> had a remote controller for their TVs. Yet, things would change as the new decade rolled in.<\/p>\n<h3 id=\"button-mania-of-the-1980s\">Button Mania Of The 1980s<\/h3>\n<p>The eighties brought with them the Apple Macintosh, MTV, and Star Wars. It was a time of cultural shifts and technological innovation. <a href=\"https:\/\/en.wikipedia.org\/wiki\/Videocassette_recorder\">Videocassette recorders<\/a> (VCRs) and a multitude of other consumer electronics found their place in the living rooms of the world, along with TVs.<\/p>\n<p>These new devices, while enriching our media experiences, also introduced a few new design problems. Where there was once a single remote, now there were <em>multiple<\/em> remotes, and things were getting slowly out of hand.<\/p>\n<p>This marked the advent of <strong>universal remotes<\/strong>.<\/p>\n<figure class=\"\n \n break-out article__image\n \n \n \"><\/p>\n<p> <a href=\"https:\/\/files.smashing.media\/articles\/designing-tv-evergreen-pattern-shapes-tv-experiences\/4-universal-remote.jpg\"><\/p>\n<p> <img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"450\" src=\"https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_80\/w_400\/https:\/\/files.smashing.media\/articles\/designing-tv-evergreen-pattern-shapes-tv-experiences\/4-universal-remote.jpg\" alt=\"A Sony universal remote control with a metallic faceplate and a black body. It features a large number of small, uniform buttons, all the same shape and size, arranged in a dense grid. The buttons are labeled for various functions, including playback controls, numeric input, and device selection. This design allows the remote to control multiple devices, consolidating numerous functions into a single unit but means that the remote will have a significantly larger number of buttons than a standard TV remote.\" \/><\/p>\n<p> <\/a><figcaption class=\"op-vertical-bottom\">\n A universal remote by Sony, programmable for up to three different devices. (Image source: <a href=\"https:\/\/www.ebay.com\/itm\/116233118261\">ebay.com<\/a>) (<a href=\"https:\/\/files.smashing.media\/articles\/designing-tv-evergreen-pattern-shapes-tv-experiences\/4-universal-remote.jpg\">Large preview<\/a>)<br \/>\n <\/figcaption><\/figure>\n<p>Trying to hit many targets with one stone, the unwieldy universal remotes were humanity\u2019s best solution for controlling a wider array of devices. And they did solve some of these problems, albeit in an awkward way. The complexity of universal remotes was a trade-off for versatility, allowing them to be programmed and used as a command center for controlling multiple devices. This meant transforming the relatively simple design of their predecessors into a beehive of buttons, prioritizing broader compatibility over elegance.<\/p>\n<p>On the other hand, almost as a response to the inconvenience of the universal remote, a different type of controller was conceived in the 1980s — one with a very basic layout and set of buttons, and which would leave its mark in both <em>how<\/em> we interact with the TV, and how our remotes are laid out. A device that would, knowingly or not, give birth to a navigational pattern that is yet to be broken — the <a href=\"https:\/\/nintendo.fandom.com\/wiki\/Nintendo_Entertainment_System_controller\">NES controller<\/a>.<\/p>\n<h3 id=\"d-pad-dominance\">D-pad Dominance<\/h3>\n<p>Released in 1985, the <strong>Nintendo Entertainment System (NES)<\/strong> was an instant hit. Having sold sixty million units around the world, it left an undeniable mark on the gaming console industry.<\/p>\n<figure class=\"\n \n break-out article__image\n \n \n \"><\/p>\n<p> <a href=\"https:\/\/files.smashing.media\/articles\/designing-tv-evergreen-pattern-shapes-tv-experiences\/5-nes-control.jpg\"><\/p>\n<p> <img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"450\" src=\"https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_80\/w_400\/https:\/\/files.smashing.media\/articles\/designing-tv-evergreen-pattern-shapes-tv-experiences\/5-nes-control.jpg\" alt=\"A classic Nintendo Entertainment System (NES) controller with a rectangular design, featuring a black directional pad (D-pad) on the left, two red circular action buttons labeled 'A' and 'B' on the right, and two small rectangular 'Select' and 'Start' buttons in the center.\" \/><\/p>\n<p> <\/a><figcaption class=\"op-vertical-bottom\">\n The Nintendo NES controller with its iconic D-pad and two action buttons. (Photo by <a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:NES-Controller-Flat.jpg\">Evan Amos<\/a>) (<a href=\"https:\/\/files.smashing.media\/articles\/designing-tv-evergreen-pattern-shapes-tv-experiences\/5-nes-control.jpg\">Large preview<\/a>)<br \/>\n <\/figcaption><\/figure>\n<p>The NES controller (which was not truly remote, as it ran a cable to the central unit) introduced the world to a deceptively simple control scheme. Consisting of six primary actions, it gave us the directional pad (the D-pad), along with two action buttons (<code>A<\/code> and <code>B<\/code>). Made in response to the bulky joystick, the cross-shaped cluster allowed for easy movement along two axes (<code>up<\/code>, <code>down<\/code>, <code>left<\/code>, and <code>right<\/code>).<\/p>\n<p>Charmingly intuitive, this navigational pattern would produce countless hours of gaming fun, but more importantly, its elementary design would \u201cseep over\u201d into the <em>wider industry<\/em> — the D-pad, along with the two action buttons, would become the very basis on which future remotes would be constructed.<\/p>\n<p>The world continued spinning madly on, and what was once a luxury became commonplace. By the end of the decade, TV remotes were more integral to the standard television experience, and more than <a href=\"https:\/\/www.grunge.com\/826329\/the-history-of-the-tv-remote\/\">two-thirds of American TV owners<\/a> had some sort of a remote.<\/p>\n<p>The nineties rolled in with further technological advancements. TV sets became more robust, allowing for finer tuning of their settings. This meant creating interfaces through which such tasks could be accomplished, and along with their master sets, remotes got updated as well.<\/p>\n<p>Gone were the bulky rectangular behemoths of the eighties. As ergonomics took precedence, they got replaced by comfortably contoured devices that better fit their users\u2019 hands. Once conglomerations of dozens of uniform buttons, these contemporary remotes introduced different shapes and sizes, allowing for recognition simply through touch. Commands were being clustered into sensible groups along the body of the remote, and within those button groups, a familiar shape started to emerge.<\/p>\n<figure class=\"\n \n break-out article__image\n \n \n \"><\/p>\n<p> <a href=\"https:\/\/files.smashing.media\/articles\/designing-tv-evergreen-pattern-shapes-tv-experiences\/6-magnavox-remote.jpg\"><\/p>\n<p> <img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"450\" src=\"https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_80\/w_400\/https:\/\/files.smashing.media\/articles\/designing-tv-evergreen-pattern-shapes-tv-experiences\/6-magnavox-remote.jpg\" alt=\"A Magnavox remote control from the 1990s, featuring a black plastic body with a slightly curved shape. At the top, a cluster of playback buttons is arranged in a circular layout, resembling a D-pad, and includes 'Play,' 'Rewind,' 'Fast Forward,' and 'Stop.' Below, there are additional buttons for number input, recording, and other TV functions.\" \/><\/p>\n<p> <\/a><figcaption class=\"op-vertical-bottom\">\n A remote controller from the 1990s, with a prominent button cluster resembling a D-pad. (<a href=\"https:\/\/files.smashing.media\/articles\/designing-tv-evergreen-pattern-shapes-tv-experiences\/6-magnavox-remote.jpg\">Large preview<\/a>)<br \/>\n <\/figcaption><\/figure>\n<p>Gradually, the D-pad found its spot on our TV remotes. As the evolution of these devices progressed, it became even more deeply embedded at the core of their interactivity.<\/p>\n<figure class=\"\n \n break-out article__image\n \n \n \"><\/p>\n<p> <a href=\"https:\/\/files.smashing.media\/articles\/designing-tv-evergreen-pattern-shapes-tv-experiences\/7-samsung-remote.jpg\"><\/p>\n<p> <img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"450\" src=\"https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_80\/w_400\/https:\/\/files.smashing.media\/articles\/designing-tv-evergreen-pattern-shapes-tv-experiences\/7-samsung-remote.jpg\" alt=\"A Samsung remote from the 2000s, featuring a grey plastic body with a structured button layout. The central section features a prominent D-pad-like cluster with an 'Enter' button at its center, surrounded by directional buttons for navigation. Above, there are numeric keys and function buttons, while the lower section includes additional controls and color-coded buttons for multimedia or menu navigation.\" \/><\/p>\n<p> <\/a><figcaption class=\"op-vertical-bottom\">\n Remote controller from the 2000s with a clearly defined D-pad cluster. (Image source: <a href=\"https:\/\/www.emag.bg\/distancionno-za-televizor-syvmestimo-s-samsung-a-sivo-aa59-00332\/pd\/DD9ZRHMBM\/\">emag.bg<\/a>) (<a href=\"https:\/\/files.smashing.media\/articles\/designing-tv-evergreen-pattern-shapes-tv-experiences\/7-samsung-remote.jpg\">Large preview<\/a>)<br \/>\n <\/figcaption><\/figure>\n<p>Set-top boxes and smart features emerged in the 2000s and 2010s, and TV technology continued to advance. Along the way, many bells and whistles were introduced. TVs got bigger, brighter, thinner, yet their essence remained unchanged.<\/p>\n<p>In the years since their inception, remotes were innovated upon, but all the undertakings circle back to the <strong>core principles of the NES controller<\/strong>. Future endeavours never managed to replace, but only to augment and reinforce the pattern.<\/p>\n<div class=\"partners__lead-place\"><\/div>\n<h2 id=\"the-evergreen-pattern\">The Evergreen Pattern<\/h2>\n<p>In 2013, <a href=\"https:\/\/www.lg.com\/nz\/about-lg\/press-and-media\/lg-announces-2013-lg-smart-tv-with-magic-remote\/\">LG introduced<\/a> their Magic remote <em>(\u201cSo magically simple, the kids will be showing you how to use it!\u201d)<\/em>. This uniquely shaped device enabled motion controls on LG TV sets, allowing users to point and click similar to a computer mouse. Having a pointer on the screen allowed for much <strong>more flexibility and speed<\/strong> within the system, and the remote was well-received and praised as one of the best smart TV remotes.<\/p>\n<figure class=\"\n \n break-out article__image\n \n \n \"><\/p>\n<p> <a href=\"https:\/\/files.smashing.media\/articles\/designing-tv-evergreen-pattern-shapes-tv-experiences\/8-lg-magic-remote.jpg\"><\/p>\n<p> <img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"450\" src=\"https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_80\/w_400\/https:\/\/files.smashing.media\/articles\/designing-tv-evergreen-pattern-shapes-tv-experiences\/8-lg-magic-remote.jpg\" alt=\"A black LG Magic Remote with a circular D-pad at the top, surrounded by navigation and function buttons. Unlike traditional rectangular remotes, this one has a sleek, tapered oval design that widens at the top and narrows towards the bottom, making it comfortable to hold. This remote supports motion controls, allowing users to point, gesture, and interact with the TV using an on-screen cursor.\" \/><\/p>\n<p> <\/a><figcaption class=\"op-vertical-bottom\">\n The LG Magic remote. This device allowed for innovative ways of interacting with the TV, but kept the D-pad as one of its central elements. (Image source: <a href=\"https:\/\/www.bhphotovideo.com\/c\/product\/965478-REG\/lg_electronics_an_mr400_magic_remote_with_receiver.html\">bhphotovideo.com<\/a>) (<a href=\"https:\/\/files.smashing.media\/articles\/designing-tv-evergreen-pattern-shapes-tv-experiences\/8-lg-magic-remote.jpg\">Large preview<\/a>)<br \/>\n <\/figcaption><\/figure>\n<p>Innovating on tradition, this device introduced new features and fresh perspectives to the world of TV. But if we look at the device itself, we\u2019ll see that, despite its differences, it still retains the D-pad as a means of interaction. It may be argued that LG never set out to replace the directional pad, and as it stands, regardless of their intent, they only managed to <em>augment<\/em> it.<\/p>\n<p>For an even better example, let\u2019s examine Apple TV\u2019s second-generation remotes (the first-generation Siri remote). Being the industry disruptors, Apple introduced a touchpad to the top half of the remote. The glass surface provided briskness and precision to the experience, enabling <strong>multi-touch gestures<\/strong>, <strong>swipe navigation<\/strong>, and <strong>quick scrolling<\/strong>. This quality of life upgrade was most noticeable when typing with the horizontal on-screen keyboards, as it allowed for smoother and quicker scrolling from A to Z, making for a more refined experience.<\/p>\n<figure class=\"\n \n break-out article__image\n \n \n \"><\/p>\n<p> <a href=\"https:\/\/files.smashing.media\/articles\/designing-tv-evergreen-pattern-shapes-tv-experiences\/9-apple-tv-gen-2.jpg\"><\/p>\n<p> <img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"450\" src=\"https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_80\/w_400\/https:\/\/files.smashing.media\/articles\/designing-tv-evergreen-pattern-shapes-tv-experiences\/9-apple-tv-gen-2.jpg\" alt=\"Apple TV second-generation remote (first-generation Siri remote) with a slim, rectangular aluminum body. The top half features a touchpad that replaces a traditional D-pad while maintaining the same four-directional movement, allowing for swipe gestures and precise navigation. Below the touchpad are a few essential buttons, including 'Menu,' 'TV\/Home,' a microphone button for Siri voice commands, and volume controls.\" \/><\/p>\n<p> <\/a><figcaption class=\"op-vertical-bottom\">\n The Apple TV second-generation remote control (first-generation Siri remote), known for removing the familiar shape of the D-pad and augmenting it with a touchpad. (Image source: <a href=\"https:\/\/support.apple.com\/en-is\/103233\">Apple<\/a>) (<a href=\"https:\/\/files.smashing.media\/articles\/designing-tv-evergreen-pattern-shapes-tv-experiences\/9-apple-tv-gen-2.jpg\">Large preview<\/a>)<br \/>\n <\/figcaption><\/figure>\n<p>While at first glance it may seem Apple removed the directional buttons, the fact is that the touchpad is simply a modernised take on the pattern, still abiding by the same four directions a classic D-pad does. You could say it\u2019s a D-pad with an extra layer of gimmick.<\/p>\n<p>Furthermore, the touchpad didn\u2019t really sit well with the user base, along with the fact that the remote\u2019s ergonomics were a bit iffy. So instead of pushing the boundaries even further with their third generation of remotes, Apple did a complete 180, <a href=\"https:\/\/support.apple.com\/en-us\/111844\">re-introducing the classic D-pad<\/a> cluster while keeping the touch capabilities from the previous generation (the touch-enabled clickpad lets you select titles, swipe through playlists, and use a circular gesture on the outer ring to find just the scene you\u2019re looking for).<\/p>\n<figure class=\"\n \n break-out article__image\n \n \n \"><\/p>\n<p> <a href=\"https:\/\/files.smashing.media\/articles\/designing-tv-evergreen-pattern-shapes-tv-experiences\/10-apple-tv-gen-3.jpg\"><\/p>\n<p> <img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"450\" src=\"https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_80\/w_400\/https:\/\/files.smashing.media\/articles\/designing-tv-evergreen-pattern-shapes-tv-experiences\/10-apple-tv-gen-3.jpg\" alt=\"The Apple TV third-generation remote (second-generation Siri remote) featuring a slim, rectangular aluminum body with a silver finish. At the top, a circular black D-pad with a touch-sensitive surface allows both directional button presses and swipe gestures. Below it, a set of black buttons includes back, TV\/home, play\/pause, mute, volume controls, and a power button.\" \/><\/p>\n<p> <\/a><figcaption class=\"op-vertical-bottom\">\n The Apple TV third-generation remote (second-generation Siri remote). Keeping the past generation\u2019s touch capabilities, it reintroduced the D-pad. (Image source: <a href=\"https:\/\/www.apple.com\/shop\/product\/MW5G3AM\/A\/siri-remote\">Apple<\/a>) (<a href=\"https:\/\/files.smashing.media\/articles\/designing-tv-evergreen-pattern-shapes-tv-experiences\/10-apple-tv-gen-3.jpg\">Large preview<\/a>)<br \/>\n <\/figcaption><\/figure>\n<p>Now, why can\u2019t we figure out a better way to navigate TVs? Does that mean we shouldn\u2019t try to innovate?<\/p>\n<p>We can argue that using motion controls and gestures is an obvious upgrade to interacting with a TV. And we\u2019d be right\u2026 in principle. These added features are more complex and costly to produce, but more importantly, while it has been upgraded with bits and bobs, the TV is essentially a legacy system. And it\u2019s not only that.<\/p>\n<blockquote class=\"pull-quote\">\n<p>\n <a class=\"pull-quote__link\" aria-label=\"Share on Twitter\" href=\"https:\/\/twitter.com\/share?text=%0aWhile%20touch%20controls%20are%20a%20staple%20of%20interaction%20these%20days,%20adding%20them%20without%20thorough%20consideration%20can%20reduce%20the%20usability%20of%20a%20remote.%0a&url=https:\/\/smashingmagazine.com%2f2025%2f08%2fdesigning-tv-evergreen-pattern-shapes-tv-experiences%2f\"><\/p>\n<p>While touch controls are a staple of interaction these days, adding them without thorough consideration can reduce the usability of a remote.<\/p>\n<p> <\/a>\n <\/p>\n<div class=\"pull-quote__quotation\">\n<div class=\"pull-quote__bg\">\n <span class=\"pull-quote__symbol\">\u201c<\/span><\/div>\n<\/p><\/div>\n<\/blockquote>\n<h3 id=\"pitfalls-of-touch-controls\">Pitfalls Of Touch Controls<\/h3>\n<p>Modern car dashboards are increasingly being dominated by touchscreens. While they may impress at auto shows, their <a href=\"https:\/\/uxdesign.cc\/why-touchscreens-dont-work-in-cars-69b6ff3d4355\">real-world usability is often compromised<\/a>.<\/p>\n<p>Driving demands constant focus and the ability to adapt and respond to ever-changing conditions. Any interface that requires taking your eyes off the road for more than a moment increases the risk of accidents. That\u2019s exactly where touch controls fall short. While they may be more practical (and likely cheaper) for manufacturers to implement, they\u2019re often the opposite for the end user.<\/p>\n<p>Unlike physical buttons, knobs, and levers, which offer tactile landmarks and feedback, touch interfaces lack the ability to be used by <em>feeling<\/em> alone. Even simple tasks like adjusting the volume of the radio or the climate controls often involve gestures and nested menus, all performed on a smooth glass surface that demands visual attention, especially when fine-tuning.<\/p>\n<p>Fortunately, the upcoming <a href=\"https:\/\/www.theautopian.com\/europe-is-requiring-physical-buttons-for-cars-to-get-top-safety-marks-and-we-should-too\/\">2026 Euro NCAP regulations<\/a> will encourage car manufacturers to <strong>reintroduce physical controls for core functions<\/strong>, reducing driver distraction and promoting safer interaction.<\/p>\n<p>Similarly (though far less critically), sleek, buttonless TV remote controls may feel modern, but they introduce unnecessary abstraction to a familiar set of controls.<\/p>\n<blockquote class=\"pull-quote\">\n<p>\n <a class=\"pull-quote__link\" aria-label=\"Share on Twitter\" href=\"https:\/\/twitter.com\/share?text=%0aPhysical%20buttons%20with%20distinct%20shapes%20and%20positioning%20allow%20users%20to%20navigate%20by%20memory%20and%20touch,%20even%20in%20the%20dark.%20That%e2%80%99s%20not%20outdated%20%e2%80%94%20it%e2%80%99s%20a%20deeper%20layer%20of%20usability%20that%20modern%20design%20should%20respect,%20not%20discard.%0a&url=https:\/\/smashingmagazine.com%2f2025%2f08%2fdesigning-tv-evergreen-pattern-shapes-tv-experiences%2f\"><\/p>\n<p>Physical buttons with distinct shapes and positioning allow users to navigate by memory and touch, even in the dark. That\u2019s not outdated \u2014 it\u2019s a deeper layer of usability that modern design should respect, not discard.<\/p>\n<p> <\/a>\n <\/p>\n<div class=\"pull-quote__quotation\">\n<div class=\"pull-quote__bg\">\n <span class=\"pull-quote__symbol\">\u201c<\/span><\/div>\n<\/p><\/div>\n<\/blockquote>\n<p>And this is precisely why Apple reworked the Apple TV third-generation remote the way it is now, where the touch area at the top disappeared. Instead, the D-pad again had clearly defined buttons, and at the same time, the D-pad could also be <em>extended<\/em> (not replaced) to accept some touch gestures.<\/p>\n<h2 id=\"the-legacy-of-tv\">The Legacy Of TV<\/h2>\n<p>Let\u2019s take a look at an old on-screen keyboard.<\/p>\n<figure class=\"\n \n break-out article__image\n \n \n \"><\/p>\n<p> <a href=\"https:\/\/files.smashing.media\/articles\/designing-tv-evergreen-pattern-shapes-tv-experiences\/11-zelda-keyboard.jpg\"><\/p>\n<p> <img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"450\" src=\"https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_80\/w_400\/https:\/\/files.smashing.media\/articles\/designing-tv-evergreen-pattern-shapes-tv-experiences\/11-zelda-keyboard.jpg\" alt=\"Name registration screen from the 1986 game 'The Legend of Zelda' featuring an early on-screen keyboard. The interface has a black background with white pixelated text and a blue selection box. Three small pixel-art Link characters are displayed, with one highlighted by a red cursor. Below them, an alphabetic and numeric character selection grid is presented, allowing players to input a name.\" \/><\/p>\n<p> <\/a><figcaption class=\"op-vertical-bottom\">\n Name registration screen along with an early iteration of an on-screen keyboard from the game \u201c<a href=\"https:\/\/en.wikipedia.org\/wiki\/The_Legend_of_Zelda_(video_game)\">The Legend of Zelda<\/a>\u201d (1986). (Image source: <a href=\"https:\/\/www.gameuidatabase.com\/gameData.php?id=1869&autoload=76508\">Game UI Database<\/a>) (<a href=\"https:\/\/files.smashing.media\/articles\/designing-tv-evergreen-pattern-shapes-tv-experiences\/11-zelda-keyboard.jpg\">Large preview<\/a>)<br \/>\n <\/figcaption><\/figure>\n<p>The Legend of Zelda, released in 1986, allowed players to register their names in-game. There are even older games with the same feature, but that\u2019s beside the point. Using the NES controller, the players would move around the keyboard, entering their moniker character by character. Now let\u2019s take a look at a modern iteration of the on-screen keyboard.<\/p>\n<figure class=\"\n \n break-out article__image\n \n \n \"><\/p>\n<p> <a href=\"https:\/\/files.smashing.media\/articles\/designing-tv-evergreen-pattern-shapes-tv-experiences\/12-google-tv-keyboard.jpg\"><\/p>\n<p> <img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"450\" src=\"https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_80\/w_400\/https:\/\/files.smashing.media\/articles\/designing-tv-evergreen-pattern-shapes-tv-experiences\/12-google-tv-keyboard.jpg\" alt=\"A modern on-screen dark-themed keyboard interface from Google's GBoard for Android TVs. The top of the screen is reserved for user details, with focus on the password field. Below the password field, a virtual keyboard with a QWERTY layout is visible, featuring rounded keys with white lettering on a dark background.\" \/><\/p>\n<p> <\/a><figcaption class=\"op-vertical-bottom\">\n Google\u2019s GBoard, a modern iteration of the on-screen keyboard for Android TVs. (Image by <a href=\"https:\/\/websiddu.com\/work\/g-board-for-tv\">Siddhartha Gudipati<\/a>) (<a href=\"https:\/\/files.smashing.media\/articles\/designing-tv-evergreen-pattern-shapes-tv-experiences\/12-google-tv-keyboard.jpg\">Large preview<\/a>)<br \/>\n <\/figcaption><\/figure>\n<p>Notice the difference? Or, to phrase it better: do you notice the similarities? Throughout the years, we\u2019ve introduced quality of life improvements, but the core is exactly the same as it was forty years ago. And it is not the lack of innovation or bad remotes that keep TV deeply ingrained in its beginnings. It\u2019s simply that it\u2019s the most optimal way to interact given the circumstances.<\/p>\n<h3 id=\"laying-it-all-out\">Laying It All Out<\/h3>\n<p>Just like phones and computers, TV layouts are based on a <strong>grid system<\/strong>. However, this system is a lot more apparent and rudimentary on TV. Taking a look at a standard TV interface, we\u2019ll see that it consists mainly of horizontal and vertical lists, also known as <em>shelves<\/em>.<\/p>\n<figure class=\"\n \n break-out article__image\n \n \n \"><\/p>\n<p> <a href=\"https:\/\/files.smashing.media\/articles\/designing-tv-evergreen-pattern-shapes-tv-experiences\/13-youtube-tv-ui.jpg\"><\/p>\n<p> <img decoding=\"async\" loading=\"lazy\" width=\"800\" src=\"https:\/\/res.cloudinary.com\/indysigner\/image\/fetch\/f_auto,q_80\/w_400\/https:\/\/files.smashing.media\/articles\/designing-tv-evergreen-pattern-shapes-tv-experiences\/13-youtube-tv-ui.jpg\" alt=\"The interface of the YouTube TV app, displaying a dark-themed home screen with recommended videos. The layout is optimized for TV navigation, with large video thumbnails in two horizontal lists, and a sidebar menu on the left for browsing options.\" \/><\/p>\n<p> <\/a><figcaption class=\"op-vertical-bottom\">\n The interface of the YouTube TV app. (Image source: <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.google.android.youtube.tv\">Google Play<\/a>) (<a href=\"https:\/\/files.smashing.media\/articles\/designing-tv-evergreen-pattern-shapes-tv-experiences\/13-youtube-tv-ui.jpg\">Large preview<\/a>)<br \/>\n <\/figcaption><\/figure>\n<p>These grids may be populated with cards, characters of the alphabet, or anything else, essentially, and upon closer examination, we\u2019ll notice that our movement is restricted by a few factors:<\/p>\n<ol>\n<li>There is no pointer for our eyes to follow, like there would be on a computer.<\/li>\n<li>There is no way to interact directly with the display like we would with a touchscreen.<\/li>\n<\/ol>\n<p>For the purposes of navigating with a remote, a <strong>focus state<\/strong> is introduced. This means that an element will always be highlighted for our eyes to anchor, and it will be the starting point for any subsequent movement within the interface.<\/p>\n<figure><a href=\"http:\/\/www.guupon.com\/wp-content\/uploads\/2025\/08\/14-focus-state-column-remote.gif\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.guupon.com\/wp-content\/uploads\/2025\/08\/14-focus-state-column-remote.gif\" width=\"1440\" height=\"810\" alt=\"Representation of TV user interface showcasing a focus state as the selection moves sequentially from item to item within a vertical column. A remote control is placed in the bottom-right corner with highlights of the button presses. The list moves sequentially in a vertical line from the first item to the fourth item, then back.\" \/><\/a><figcaption>Simplified TV UI demonstrating a focus state along with sequential movement from item to item within a column.<\/figcaption><\/figure>\n<p>Moreover, starting from the focused element, we can notice that the movement is restricted to one item at a time, almost like skipping stones. Navigating linearly in such a manner, if we wanted to move within a list of elements from element #1 to element #5, we\u2019d have to press a directional button four times.<\/p>\n<figure><a href=\"http:\/\/www.guupon.com\/wp-content\/uploads\/2025\/08\/15-focus-state-row-remote.gif\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.guupon.com\/wp-content\/uploads\/2025\/08\/15-focus-state-row-remote.gif\" width=\"1440\" height=\"810\" alt=\"Representation of TV user interface showcasing a focus state as the selection moves sequentially from item to item within a horizontal column. A remote control is placed in the bottom-right corner with highlights of the button presses. The list moves sequentially in a horizontal line from the first item to the fifth item, then back.\" \/><\/a><figcaption>Simplified TV UI demonstrating a focus state along with sequential movement from item to item within a row.<\/figcaption><\/figure>\n<p>To successfully navigate such an interface, we need the ability to move <code>left<\/code>, <code>right<\/code>, <code>up<\/code>, and <code>down<\/code> — we need a D-pad. And once we\u2019ve landed on our desired item, there needs to be a way to select it or make a confirmation, and in the case of a mistake, we need to be able to go back. For the purposes of those two additional interactions, we\u2019d need two more buttons, <code>OK<\/code> and <code>back<\/code>, or to make it more abstract, we\u2019d need buttons <code>A<\/code> and <code>B<\/code>.<\/p>\n<blockquote><p>So, to successfully navigate a TV interface, we need only a NES controller.<\/p>\n<p>Yes, we can enhance it with touchpads and motion gestures, augment it with voice controls, but <strong>this unshakeable foundation of interaction<\/strong> will remain as the very basic level of inherent complexity in a TV interface. Reducing it any further would significantly <strong>impair the experience<\/strong>, so all we\u2019ve managed to do throughout the years is to only build upon it.<\/p><\/blockquote>\n<p>The D-pad and buttons <code>A<\/code> and <code>B<\/code> survived decades of innovation and technological shifts, and chances are they\u2019ll survive many more. By understanding and respecting this principle, you can design intuitive, system-agnostic experiences and easily translate them across platforms. Knowing you can\u2019t go simpler than these six buttons, you\u2019ll easily build from the ground up and attach any additional framework-bound functionality to the time-tested core.<\/p>\n<p>And once you get the grip of these paradigms, you\u2019ll get into mapping and re-mapping buttons depending on context, and understand just how far you can go when designing for TV. You\u2019ll be able to invent new experiences, conduct experiments, and challenge the patterns. But that is a topic for a different article.<\/p>\n<div class=\"partners__lead-place\"><\/div>\n<h2 id=\"closing-thoughts\">Closing Thoughts<\/h2>\n<p>While designing for TV almost exclusively during the past few years, I was also often educating the stakeholders on the very principles outlined in this article. Trying to address their concerns about different remotes working slightly differently, I found respite in the simplicity of the NES controller and how it got the point across in an understandable way. Eventually, I expanded my knowledge by looking into the developmental history of the remote and was surprised that my analogy had backing in history. This is a fascinating niche, and there\u2019s a lot more to share on the topic. I\u2019m glad we started!<\/p>\n<p>It\u2019s vital to understand the fundamental \u201cins\u201d and \u201couts\u201d of any venture before getting practical, and TV is no different. Now that you understand the basics, go, dig in, and break some ground.<\/p>\n<p>Having covered the <strong>underlying interaction patterns of TV experiences<\/strong> in detail, it\u2019s time to get practical.<\/p>\n<p>In <strong>Part 2<\/strong>, we\u2019ll explore the building blocks of the 10-foot experience and how to best utilize them in your designs. We\u2019ll review the TV design fundamentals (the screen, layout, typography, color, and focus\/focus styles), and the common TV UI components (menus, \u201cshelves,\u201d spotlights, search, and more). I will also show you how to start thinking beyond the basics and to work with — and around — the constraints which we abide by when designing for TV. Stay tuned!<\/p>\n<h3 id=\"further-reading\">Further Reading<\/h3>\n<ul>\n<li>\u201c<a href=\"https:\/\/www.edenspiekermann.com\/insights\/the-10-foot-experience\/\">The 10 Foot Experience<\/a>,\u201d by Robert Stulle (Edenspiekermann)<br \/>\n<em>Every user interface should offer effortless navigation and control. For the 10-foot experience, this is twice as important; with only up, down, left, right, OK and back as your input vocabulary, things had better be crystal clear. You want to sit back and enjoy without having to look at your remote \u2014 your thumb should fly over the buttons to navigate, select, and activate.<\/em><\/li>\n<li>\u201c<a href=\"https:\/\/learn.microsoft.com\/en-us\/windows\/win32\/dxtecharts\/introduction-to-the-10-foot-experience-for-windows-game-developers\">Introduction to the 10-Foot Experience for Windows Game Developers<\/a>\u201d (Microsoft Learn)<br \/>\n<em>A growing number of people are using their personal computers in a completely new way. When you think of typical interaction with a Windows-based computer, you probably envision sitting at a desk with a monitor, and using a mouse and keyboard (or perhaps a joystick device); this is referred to as the 2-foot experience. But there’s another trend which you’ll probably start hearing more about: the 10-foot experience, which describes using your computer as an entertainment device with output to a TV. This article introduces the 10-foot experience and explores the list of things that you should consider first about this new interaction pattern, even if you aren’t expecting your game to be played this way.<\/em><\/li>\n<li>\u201c<a href=\"https:\/\/en.wikipedia.org\/wiki\/10-foot_user_interface\">10-foot user interface<\/a>\u201d (Wikipedia)<br \/>\n<em>In computing, a 10-foot user interface, or 3-meter UI, is a graphical user interface designed for televisions (TV). Compared to desktop computer and smartphone user interfaces, it uses text and other interface elements that are much larger in order to accommodate a typical television viewing distance of 10 feet (3.0 meters); in reality, this distance varies greatly between households, and additionally, the limitations of a television’s remote control necessitate extra user experience considerations to minimize user effort.<\/em><\/li>\n<li>\u201c<a href=\"https:\/\/www.thoughtco.com\/history-of-the-television-remote-control-1992384\">The Television Remote Control: A Brief History<\/a>,\u201d by Mary Bellis (ThoughtCo)<br \/>\n<em>The first TV remote, the Lazy Bone, was made in 1950 and used a cable. In 1955, the Flash-matic was the first wireless remote, but it had issues with sunlight. Zenith’s Space Command in 1956 used ultrasound and became the popular choice for over 25 years.<\/em><\/li>\n<li>\u201c<a href=\"https:\/\/www.grunge.com\/826329\/the-history-of-the-tv-remote\/\">The History of The TV Remote<\/a>,\u201d by Remy Millisky (Grunge)<br \/>\n<em>The first person to create and patent the remote control was none other than Nikola Tesla, inventor of the Tesla coil and numerous electronic systems. He patented the idea in 1893 to drive boats remotely, far before televisions were invented. Since then, remotes have come a long way, especially for the television, changing from small boxes with long wires to the wireless universal remotes that many people have today. How has the remote evolved over time?<\/em><\/li>\n<li>\u201c<a href=\"https:\/\/nintendo.fandom.com\/wiki\/Nintendo_Entertainment_System_controller\">Nintendo Entertainment System controller<\/a>\u201d (Nintendo Wiki)<br \/>\n<em>The Nintendo Entertainment System controller is the main controller for the NES. While previous systems had used joysticks, the NES controller provided a directional pad (the D-pad was introduced in the Game & Watch version of Donkey Kong).<\/em><\/li>\n<li>\u201c<a href=\"https:\/\/uxdesign.cc\/why-touchscreens-dont-work-in-cars-69b6ff3d4355\">Why Touchscreens In Cars Don\u2019t Work<\/a>,\u201d by Jacky Li (published in June 2018)<br \/>\n<em>Observing the behaviour of 21 drivers has made me realize what\u2019s wrong with automotive UX. […] While I was excited to learn more about the Tesla Model X, it slowly became apparent to me that the driver\u2019s eyes were more glued to the screen than the road. Something about interacting with a touchscreen when driving made me curious to know: just how distracting are they?<\/em><\/li>\n<li>\u201c<a href=\"https:\/\/www.theautopian.com\/europe-is-requiring-physical-buttons-for-cars-to-get-top-safety-marks-and-we-should-too\/\">Europe Is Requiring Physical Buttons For Cars To Get Top Safety Marks<\/a>,\u201d by Jason Torchinsky (published in March 2024)<br \/>\n<em>The overuse of touchscreens is an industry-wide problem, with almost every vehicle-maker moving key controls onto central touchscreens, obliging drivers to take their eyes off the road and raising the risk of distraction crashes. New Euro NCAP tests due in 2026 will encourage manufacturers to use separate, physical controls for basic functions in an intuitive manner, limiting eyes-off-road time and therefore promoting safer driving.<\/em><\/li>\n<\/ul>\n<div class=\"signature\">\n <img decoding=\"async\" src=\"https:\/\/www.smashingmagazine.com\/images\/logo\/logo--red.png\" alt=\"Smashing Editorial\" width=\"35\" height=\"46\" loading=\"lazy\" \/><br \/>\n <span>(mb, yk)<\/span>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p class=\"text-justify mb-2\" >Designing For TV: The Evergreen Pattern That Shapes TV Experiences Designing For TV: The Evergreen Pattern That Shapes TV Experiences Milan Bala\u0107 2025-08-27T13:00:00+00:00 2025-08-27T15:32:36+00:00 Television sets have been the staple of our living rooms for decades. We watch, we interact, and we control, but how […]<\/p>\n","protected":false},"author":1,"featured_media":532,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessibility"],"_links":{"self":[{"href":"http:\/\/www.guupon.com\/index.php\/wp-json\/wp\/v2\/posts\/530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.guupon.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.guupon.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.guupon.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.guupon.com\/index.php\/wp-json\/wp\/v2\/comments?post=530"}],"version-history":[{"count":3,"href":"http:\/\/www.guupon.com\/index.php\/wp-json\/wp\/v2\/posts\/530\/revisions"}],"predecessor-version":[{"id":535,"href":"http:\/\/www.guupon.com\/index.php\/wp-json\/wp\/v2\/posts\/530\/revisions\/535"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.guupon.com\/index.php\/wp-json\/wp\/v2\/media\/532"}],"wp:attachment":[{"href":"http:\/\/www.guupon.com\/index.php\/wp-json\/wp\/v2\/media?parent=530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.guupon.com\/index.php\/wp-json\/wp\/v2\/categories?post=530"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.guupon.com\/index.php\/wp-json\/wp\/v2\/tags?post=530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}